Xinbang Culture and Tourism is affiliated with Jiangxi Xinbang Industrial Group and is a cultural tourism enterprise with creative cultural and tourism services as its core. The company insists on promoting tourism through culture, highlighting culture through tourism, and taking the path of integrating culture and tourism. Xinbang Culture and Tourism has integrated excellent teams and business resources in planning and design, project construction, product planning, operation management, marketing and promotion, and management output, forming three core competencies of "planning and construction, operation management, and marketing and promotion". Three major cultural and tourism projects have been established in Shangrao, namely Gexian Village Resort, Wunvzhou Resort, and Gexian Lake Resort. Two high-end boutique hotels: Wuyuan Xinbang Hotel and Shangrao Xinbang Hotel. All cultural and tourism projects, as well as hotel projects, are uniformly invested, developed, operated, and managed by Xinbang Culture and Tourism